OUR STORY

Cueva Nueva was founded out of a love of life in Spain. Its culture, its cuisine, and its pace of living. Few daily rituals capture that spirit quite like la hora del vermut, the midday moment to slow down, enjoy salty snacks and spirited conversation, and share a few glasses of vermut.

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When founders David Neimanis and Phi Peinado met in Valencia after separate jumps from the U.S., it was over vermut, tapas, and a table littered with crumpled napkins. They didn’t set out to build a brand. They simply fell hard for a ritual that felt like the purest expression of Spanish life. Not a happy hour to mark the end of work, but a celebration of the day while it’s still unfolding.

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Over time, that affection became a ritual of its own. Soon they were shipping bottles to friends back home. Little care packages of life in Spain. Somewhere between those first shipments and countless shared sobremesas, Cueva Nueva took shape.

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The name means “new cave,” a nod to the tabernas where vermut once lived—a humble drink of abuelos, scratched bar tops, and neighborhood gossip. Around 2008, young Spaniards rediscovered it, pulling it out of the shadows and back into the center of social life. 

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New caves aren’t built; they’re found again, dusted off, their stories retold.

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Today, Cueva Nueva expands the reach of la hora del vermut with its own recipe crafted in Tarragona, bringing this ritual to places that haven’t yet experienced it.

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For David and Phi, it’s a love letter to the country that adopted them and an invitation to slow down wherever you are.

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A reminder that any day can be a good one.
One glass at a time.